Double Page Analysis

The colour scheme for this double page spread consists of a lot of neutral and dominant colours. This is affective because the topic of this is fashion so the background has neutral colours; whereas the clothes have dominant colours to help the clothes look better on the model in the photographs. Meaning that because the clothes are standing out in the pictures it is selling that product more and more to the target audience. The colour scheme also attracts the target audience, in this case it is women aged 28-45, because they are attracted to the neutral colours which take up most of the page. Also the dominant colours of red and some black on the clothes also attract the target audience as they picture themselves looking as good as the model in the photo. Also because there is not much writing on the page, this also helps the photos stand out as there is no reading to do therefore you can just concentrate and glare at the pictures.

For the text on the pages they have used pink which makes this text stand out from the neutral colours behind it, and the pink is used because this text is the most important text on the page. I can tell this because underneath the pink text are the prices of each item of clothing and accessories from the pictures, which are in black so they do not stand out and because they are extortionately priced. Also the pink text is fashion information telling the reader what clothing and accessories go with other clothing and other accessories.

At the bottom of these pages is a small information box. This is just more information telling the reader more on what hair styles and make-up goes with the clothes. This is basically just telling the reader what the models are wearing, which is what the reader wants as they want to look as good as the model in the pictures.

There is a small title in the top right hand corner of the page, I wouldn’t class this as a masthead as it is small and in the top right corner rather than the top left, meaning it doesn’t stand out. Also it is a brief overview of the double page spread as it reads ‘Fashion Confidence’ meaning that the model in the pictures is very confident of the clothing she is wearing, also trying to get across to the reader that they would be confident in these clothes too. This means they are trying to persuade the reader to go and buy these clothes.