Key Media Concepts Consist of;
-Target Audience, who the product is aimed at.
-Genre, different categories for different things, like music and films.
-Conventions, these are what we expect from a certain genre of something, like death in a horror film.
-Codes (Symbolic & Technical), Symbolic code, as in if we saw a pumpkin in a scene we would know it's Halloween. And Technical code, as in for a horror film we expect the lighting to be very dark.
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